By Cassy Fiano

Kevin Geddings was born in Orlando when his father, a career airman in the United States Air Force, was stationed at Orlando Air Force Base. He spent his childhood traveling all over the country before they settled down in South Carolina, where he went to high school and got his first job in radio at WDXY Radio in Sumter.

Geddings then went on to Wofford College and worked in commercial radio at WSPA as an announcer and DJ. He attended graduate school in New York City, where he worked for RKO Radio, a big radio holding company; he worked as an announcer, but also had stints in sales and management. He took a break from radio for a little more than a decade, working for a large ad agency in Washington DC, before owning his own ad agency. Soon, he bought a bankrupt radio station in Charlotte, North Carolina plus another station, and turned both around. He ultimately sold those stations and ended up in St. Augustine, where he owns WSOS 103.9 FM.

Doug Nunnery, Berkshire Hathaway HomeServices,
  1. What has been your favorite thing about living in Northeast Florida?

Well, it’s one of the most beautiful places on earth and it’s an amazing climate. This place is cosmopolitan, with people from all over the world who end up being here, and yet everybody gets along. It’s an interesting place, a very friendly, warm place. And it’s very beautiful. It’s a perfect climate, at least for me.

  1. What do you like to do in your spare time?

I have a pontoon boat and I like to take it out on the Intracoastal. I also enjoy exercise and working out.

  1. What is your favorite thing about working in radio?

Well, the kind of radio we do, it’s very local. So all day long, I get to interview people from St. Johns County about things that they’re doing and businesses that they’re starting or developing. I get to speak with plastic surgeons from Ponte Vedra or doctors from Flagler Hospital. We do these interviews off and on throughout the day, and I’m on the air each morning from 7 a.m. to 9 a.m. It’s a great way to stay connected to the community, and at the same time, feel like you’re giving people some pretty good information and playing music that they like.

  1. What advice would you give someone who wanted to work in radio?

Stay away! No, I’m kidding. I think be prepared to start out as an intern and work your way up. Know that a big part of radio is being able to sustain it as a business, so you have to be prepared to provide a good product and sell that product in order to keep it going.

  1. Who would you say your favorite recording artist is and why?

I’d have to say, just because we play the ‘60s and ‘70s music, and you get a sense of the history of rock’n’roll — it makes you really appreciative when you listen to Beatles songs all day. When you listen to a ’63 Beatles song, you can hear pieces of that in music coming out today. And anything before the first Beatles albums was just very different music than after they came along. I think they were very influential. Not to say that there weren’t others, like Elvis, who weren’t also influential, but if you listen to music from the late ‘50s and early ‘60s, and then you listen to the first couple of Beatles albums, they just changed everything. The pacing changed. The way you hear harmonies changed. Rock’n’roll ultimately developed after The Beatles came along.

Photo courtesy Kevin Geddings

Kevin Geddings on the radio.

  • Smiles by Glenos & Hadfic Orthodontists
  • I.T. Promise Inc. Computer Services Professional Computer Services business and residential
  • Pavers concrete and more Free estimates
  • Snip's Tree and stump service over 25 years experience
  • The right cleaners, LLC House cleaning services
  • Premier Homes Realty Inc. Michael Taylor and Tari Taylor
  • Quality Eye care 25+ years of experience
  • Vote Rod Hardwick for st johns county sheriff Working together for the strength of our community during challenging times
  • Preddy law firm estate planning, wills, trusts, probate, guardianship
  • Starling Nocatee, 360 degree virtual tour
  • Advertise in our May Issue The Creek Line
  • Staverman Hearing Centers Hear loud and clear
  • Support Community Journalism The Creek Line
  • Tutoring club of st johns. Text tutoring to 484848 for a chance to win one month of free tutoring
  • Being Well Florida News line is excited to introduce Being Well magazine
  • Westminster Woods on Julington creek. Live well. Be Happy
  • Have questions about your medicare benefits? Call a SHINE volunteer.
  • Ellegant earth solutions complete lawn maintenance with 28 years experience, complete lawn maintenance
  • Prudential Financial Planning Services with Andrew Laino
  • Vote for Dr. Erick Aguilar Republican candidate U.S. House Fl 4th district
  • Academy of Dance Open House & Registration August 19th and 20th 3pm to 6pm Classes start August 24th! Ballet, Pointem Jazz, Hip Hop Contemporary, Modern, Lyrical, Music Theatre, Vocal
  • Affordable Water
  • All About Ballroom
  • Do you only want cremation?
  • Craig Funeral services, Funeral, Crematory, Memorial Park
  • Cronin Ace Hardware
  • Vote for Christian Whitehurst! for St. Johns county commissioner, District 1
  • Doug Nunnery, Berkshire Hathaway HomeServices,
  • Finding the right doctor just got easier, Dr. Levine Baptist primary care
  • DIscount up to 30% Jim Register state farm agent
  • Nemetz Dental Associates! Your new smile awaits!
  • Deerwood Academy register now for 2020-2021 VPK
  • Eye center of st augustine, The eye surgery Center of St Augustine
  • Famous Automotive and tire center
  • Fruit Cove Baptist Church
  • The Goddard School summer camp
  • Havana Printing and office supply Call us today for all your cutome printing needs
  • Ian MacDonald Mortgage loan originator with Regions Mortgage
  • Julington Creek Chiropractic & Wellness Center P.A. serving st. johns county for nearly 21 years
  • Wild Birds Unlimited Nature shop. Have you watered your birds lately?
  • Creeks Air Conditioning & Heating. We service all makes and models for residential and commerical!
  • Crosswinds Veterinary Hospital. Preventative Medicine and wellness, Surgery, Dentistry, Labs and Imaging, Farm Animal Medicine, In-Patient and Emergency Care
  • Florida Waterways Inc. Your trusted Waterway Advisers
  • Julington Creek Family Dentistry. Implant Cosmetic and Restoration Dentistry. We are following Advanced Safety protocols set forth by CDC, OSHA and ADA guidelines for dental practices
  • Alicia Washington for Circuit Judge
  • Re-elect Mike Orfinger for circuit judge
  • Concrete Works! Free Estimates, driveways, Patios, Walkways, Concrete removal, Driveway extension, Pavers
  • Family Remodeling Contractors! Bath, Kitchen &ADA Remodeling
  • River Garden Senior Services, However and whenever you need us we're here
  • Starlight Gymnastics! Our #1 priority is your children!
  • Chris Strickland for ST Johns county sheriff!
  • Sugar Bear Antique Mall Summer spectacular sale July 10th-12th
  • Baptist Health, Great tools for motherhood
  • A Green Cleaner, Free pickup and delivery to your home!
  • HarborChase independent & assisted living Memory Care Mandarin. Your safety and peace of mind is always our Top Priority
  • Havana Printing 904-447-5021