By Courtney Clark

Native New Yorker Jeffrey Durant moved to Jacksonville about six months ago for a job with Family Heritage – and, of course, the Florida weather. He felt that Family Heritage was a good opportunity for him to truly help people, which is what he loves about his position.

Durant loves the ocean and the St. Johns River. He also appreciates the difference in how Jacksonville is built in comparison to New York: As he says, the city is more spread out, rather than spread up. In his free time, he enjoys visiting Jacksonville beaches, watching sports and, more recently, playing corn hole.

Deborah Lennon Financial Advisor
  1. What do you love most about the city and the Southside specifically?
    I love how friendly everyone is. The South is much different than New York in that regard. As for the Southside, I love how it is small enough where I really feel like I can get to know people on an individual level – and its proximity to the beach and The Landing.
  2. How are you involved with the community?
    I officiate youth basketball tournaments and adult recreational leagues. Hopefully this fall and winter, I will be able to officiate high school and collegiate basketball.
  3. What do you love most about your job?
    I view every day at my job as a new challenge and new opportunity. Mistakes of the day before can easily be moved on from.
  4. What’s one surprising aspect of your job most people don’t know about?
    The most surprising aspect of my job is how many people are unaware of my company and how it works. I wanted to be in a profession where I felt like I was truly helping people and that’s what we do, as we provide financial protection and peace of mind for families when the unexpected occurs.
  5. If you could only eat one food for the rest of your life, what would it be and why?
    I could go with an easy answer of pizza or hamburgers, but a fun question deserves a fun answer. So I would say chicken parmesan. It’s just always been one of my favorites.


Photo courtesy Jeffrey Durant

Jeffrey Durant and his niece, Piper.

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